Sunday, December 8, 2019

Sainsbury’s is launching 31 new vegan products this Veganuary

Christmas hasn’t even arrived yet and some people are already gearing up for Veganuary.

Veganuary is a UK nonprofit which encourages people to give veganism ago for January.

During this time, brands and eateries jump on the veganwagon, running community events, food festivals, offering limited-edition plant-based treats and launching new products. It’s a delicious time.

Sainsbury’s is one business which has well and truly come to the Veganuary party. The supermarket chain is basically the mate who rocks up to your house a full two hours before your get-together, only they’re equipped with a case of beers, a bottle of spirits, snacks and an enthusiasm to help set-up.

Sainsbury’s has announced it will be rolling out its own plant-based brand, Plant Pioneers, along with 31 new vegan products.

The range includes ready-to-eat vegan meals like smoky quarter pounders, mushroom hotdogs with mash and mushroom meatball spaghetti, priced between £2.50 and £3.

There’s also cheddar-style kievs, meat-free mini sausage rolls, fishless fingers, and chicken-style nuggets.

Obviously plant-based goodness isn’t the only green Sainsbury’s is chasing in the new year. The 2019 winners of Best Vegan Supermarket is straight up chasing the dosh.

According to a report by Sainsbury’s, the chain has observed a 24% jump in customers searching for vegan products on its website, as well as a 65% increase in sales of plant-based products each year.

Sainsbury’s is also capitalising on the popularity of fruit-as-meat, featuring jackfruit and banana blossom in Peking, shawarma, Mexican, and smoky flavours, as well as on its own.

Plant Pioneers products including mushroom balls, vegan steaks and smoky bacon rashers are already available at selected stores.

Shoppers will be able to pick up Sainsbury’s new plant-based products from January 1, 2020. The new items will be stocked in the fresh, frozen and canned goods sections.

Interested in participating in Veganuary? Take the pledge here.

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